Gil Blancafort, the CEO of Yslandia was one of the first persons that trust in us. He had a brilliant idea to use he’s sneakers as a customers gift to join them walking toghether in digital communication.
The campaing was very succesful in some companies in Madrid, but we have to start from the very beginning. Everything started in 2015 when a flash of an idea brought to life the brilliant hashtag #DIGITALWALKERS by Yslandia.
They then needed a shoe with which to walk, but couldn’t be any. At that time Gil contacted us to draw together a sneaker that told Yslandia story, told the concept of #DigitalWalkers and talked to the public with an engaging campaign.
They used funny drawings inspired on our customized sneakers, perfect for Facebook in order to stimulate sharings and to gain visibility with the public. And the communication strategy didn’t stop here: the sneaker became the focus of attention for a couple of months, pushing users to interact with their website to try getting a pair of their beautiful shoes. A campaign that has had a great success in Madrid and has consolidated the image of the communication agency. They issued a pure digital concept giving it a concrete form that brought them closer to the people over the screen.
A refined touch to highlight is the customization of the tab offered by our Be Premium service. Yslandia design with us a sneaker which could embody the concept of #DigitalWalkers and they did it. BrandYourShoes is a precious branding tool that had proposed their agency in a concrete and involving way.
Do you know that our sneakers could have a lot of uses? We produced sneakers for bars like Boia Nit, or staff uniform at fairs like Honda, or created a promotional campaign for Accor Hotels and KLM. Do not miss our tips on how to use our shoes for companies or for hobbies.