There are days of fire at the Montjuïc district at Fira de Barcelona, the car salon “Automobile Barcelona 2017” has gathered about 90 participating companies and the Connected Hub conference will bring together more than 70 conferrers from around the world to talk about the evolution of 4-wheeler transport, in a few words there is a lot going on.

Introducing Connected Street themes, innovation is served. We’re talking about Autonomous Driving – security solutions, vehicle connection systems related to the environment and innovations for assisted railing ...

A precise formula to become a winning start-up doesn’t exist and that’s a fact, you have to take into account the variables of the entry market, how the identified target behaves, how the competitors act and in the meantime optimize the management of costs and revenues.

In resc...

The Next Web, or known as TNW, has been the place to share, invent and advance tech developments since 2006. From the very beginning as a blog, now it’s a proper company built on five pillars: TNW News, TNW Deals, TNW Conference and Events, a new tech hub for start-ups called TQ and Index, the market intelligence platform.

It’s an annual event that recalls in Amsterdam the largest companies, t...

In each group there’s a diamond tip, the secret weapon, a beating heart.

Here they are, in a short interview our designers shared with us some pearls of wisdom to illuminate us about the art of creating sneakers!

How do you create a modern and original sneaker? What is the source of your creativity and inspiration? Do you compare with other brands?

Eva: No comparison, I rely heavily on the company’s style, I look at the website, if they have some uniforms and I create a shoe that can be matched.

Pau: I get my inspiration informing me on how the market...

In a world that evolves and always requires something new and inspirational for the consumers’ fantasy, BrandYourShoes has decided to go into the world of customized sneakers. A proposal that has no equal on the market.

Our concept is simple: Full-ID custom...

Branding is using the name of your brand in order to promote your products or services. But, why is branding so important for companies?

First of all, branding is something that goes way beyond a logo or a graphic element. The picture businesses want to sketch when you see their brand isn’t only thinking about the company itself. Their goal is to make you think of everything in the firm, from the social media experience to the logo to the customer care etc.

Your brand is the perception that a consumer has when they s...