For any fashion brand, exhibitions are a great way to make a statement and tell the world how unique you are. However, beyond the display of your items, you need to ask yourself the question: why would anyone want to be interested in my display? For a sneaker maker, the question remains the same. Over time, we have discovered that the answer to this important question lies in how personalized your sneakers are. In case you’re wondering how, we would be highlighting below some of the benefits of bringing personalized sneakers to exhibitions instead of generic ones.
You’re giving people exactly what they want
The sooner you realize this, the better for your brand. And this is the fact that a bulk of the people out there want to design their own sneakers. They do not want the same sneaker they’d find on the regular John Doe. It is basic human instinct to want to be different from others. As a sneaker brand, personalized sneakers at exhibitions bring you closer to your potential customers. This is for the simple reason that they can relate to them better, wanting you to make their own sneaker designs for them.
Generally, personalized sneakers are usually more expensive than the generic ones. Because you’re making sneakers just for them, clients understand that they need to pay more than what generic sneakers would cost. Exhibiting these samples at events give you a higher leverage at boosting your income. If you charged a certain amount for generic sneakers, personalized can give you the chance up to 50% or more, depending on your customer and the level of customization you’re doing.
Build loyalty over time
Assume that an individual has been looking for a certain type of sneaker design for a long while but have been unable to find it. And then at an event where you’re exhibiting, they come across a sample of just what they want. Should you be able to provide them with an exact design of what they want, you can be sure that you’ve gained their loyalty over a period of time. It doesn’t end here. Now, nothing beats word-of-mouth marketing. When people can testify to other people that your personalized sneakers are really good. From here you can create a chain of loyal customers as well. There are many other benefits of exhibiting personalized sneakers at events and displays, but these three really stand out and their effects can be easily noticed when the strategy is properly implemented.