Image and corporate identity are a key part of the branding strategy, communication, and marketing of a company. Many companies decide to showcase their best in big events, fairs, or congresses. 

Others use our products as gifts for both marketing projects and for their work teams. In this article, we would like to challenge the idea that branded sneakers only fit certain brands because of style. We’ll provide a few great examples of the design genius that allows us to appeal to a wide variety of brand images.  

KEEPING IT SLEEK

The...

Why is it that when it comes to sneaker sizing, we never seem to consistently hit the mark? Well, it has to do with the fact that there are multiple factors to consider and perfect.

The most important of these factors is that all shoe models vary in their shape, and not all of them are apt for all people. To help with this potential issue, there are two efforts that are required. The first being the awareness that is required from us as consumers to know what our physical necessities are, and the second is ...

A promotional gift can be used for different purposes. In addition to advertising a brand through customers, it can be a way to express your appreciation for your teams.

A promotional gift, as the name suggests, seeks to make a promotion of the company. It is a gift that consists of an item or a service. 

Items are usually the most frequent option because they are easy to obtain and while they are being used, the brand is given visibility. The most commo...

Did you have to second guess this brand's name? I'm guessing not. Why? Because their signature yellow does most of the work for them.

The time to define what color to wear or use can become a difficult decision. However, it pays off greatly. So, what does it take to choose the correct colors for your brand?

1. First step first, establish your identity.

2. Now, all you need is consistency. Research the meaning of colors and their psychological effects, match it with your established identity, and find the perfect fit as a primary option. I would consider this is ...