BE SUCCESSFUL: 5 TIPS TO LEARN

A precise formula to become a winning start-up doesn’t exist and that’s a fact, you have to take into account the variables of the entry market, how the identified target behaves, how the competitors act and in the meantime optimize the management of costs and revenues.

In rescue however there are some cases of success that can provide us useful tips and points to consider when you’re considering to start an entrepreneurial journey.

We extracted salient points from a...

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CAN’T STOP THE FUTURE: TNW!

The Next Web, or known as TNW, has been the place to share, invent and advance tech developments since 2006. From the very beginning as a blog, now it’s a proper company built on five pillars: TNW News, TNW Deals, TNW Conference and Events, a new tech hub for st...

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A WORD FROM THE EXPERTS: PAU & EVA

In each group there’s a diamond tip, the secret weapon, a beating heart.

Here they are, in a short interview our designers shared with us some pearls of wisdom to illuminate us about the art of creating sneakers!

How do you create a modern and original sneaker? What is the source of your creativity and inspiration? Do you compare with other brands?

Eva: No comparison, I rely heavily on the company’s style, I look at the website, if they have some uniforms and I create a shoe that can be matched.

Pau: I get my inspiration informing me on how the market is running, how the competitors work...

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HOW WE MAKE “CUSTOMIZATION” OUR CORE…

In a world that evolves and always requires something new and inspirational for the consumers’ fantasy, BrandYourShoes has decided to go into the world of customized sneakers. A proposal that has no equal on the market.

Our concept is simple: Full-ID custom, our total customization system.

We imagined how good it would be for anyone to create their own shoe: 4 models of sneakers, a wide range of colours and the ability to place logo or images in multiple positions = unlimited possibilities!!!

 

 

Our online configurator is the tool that helps the users to immerse themselves in ...

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A FOCUS ON BRANDING

Branding is using the name of your brand in order to promote your products or services. But, why is branding so important for companies?

First of all, branding is something that goes way beyond a logo or a graphic element. The picture businesses want to sketch when you see their brand isn’t only thinking about the company itself. Their goal is to make you think of everything in the firm, from the social media experience to t...

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EVERYONE’S TALKING ABOUT CUSTOMIZATION!!!

Well, maybe we should talk about it more, don’t you think so? It’s so good to handle an object that has been created for you, which takes the shape of your hand, or your hips, or that responds to your voice and taste. In short, we are spoiling with the idea that we can have our own things that no one else has, that  they represent and carry with them a piece of our being. We have lived for decades under the “weight” of wearing a H&...

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