This spring everything is allowed, from models that have already become classics, such as the Adidas Superstar, to some new surprise, such as the Basket Heart of Puma. It’s up to you to choose the model that fits you the most.
2016 has been the year of the sneakers. In the midst of the Athleisure trend boom, and with that nostalgia for the ’90s that fashion lives on, millennials have rescued classic sneakers as new style icons. The Cortez of Nike have returned to the feet of publishers and influencers, Old Skool Vans live a golden second age and even luxury brands have been inspired by the trend: let’s see if not, the white shoes of Gucci.
Branding is using the name of your brand in order to promote your products or services. But, why is branding so important for companies?
First of all, branding is something that goes way beyond a logo or a graphic element. The picture businesses want to sketch when you see their brand isn’t only thinking about the company itself. Their goal is to make you think of everything in the firm, from the social media experience to the logo to the customer care etc.