‘Making high-quality shoes is in our DNA. Our grandmother, Margarida Serrallonga, opened her own shoe shop in the north of Barcelona 70 years ago, and our parents grew up the business.’
A family business was reignited when we were asked to make customized sneakers for one of the human tower teams using their distinct colours and logo.
Soon after, in the spring of 2016, Guillem, who studied Graphic Design and Art History, and his brother Ferran, an entrepreneur with an Economics Degree, dove into the family trade headfirst. After they made the very first branded shoes for the Castellers, they came up with the idea of branded sneakers for companies. It is an innovative project that provides an opportunity for any company to implement their
brand on corporate footwear. BrandYourShoes is still growing every day, with customers worldwide.
It all started from an advertising & communication agency when a Colla de Castellers (human towers) asked to customize sneakers with their colors for the team.
Thanks to this project, Guillem and his father Josep decided to merge Guillem’s design agency and Josep’s 40 years of experience in the footwear industry. Together they created BrandYourShoes, a new start-up from Barcelona that produces unique customized sneakers. The business grew, and the Internationalization came from Ferran, the co-owner of the Company, who brought forward his vast experience in international markets. BrandYourShoes sneakers are original, high-quality, and representing innovation in the fashion and branding industry. BrandYourShoes offers the possibility of the full customization of sneakers for companies and groups.
The Human Towers are the best example of teamwork that exists, this is our spirit.
More about The Human Tower
Els Castellers, or human towers, are one of Europe’s most genuine and unique
cultural displays. Under the traditional Catalan motto of “Força, Equilibri, Valor i
Seny” (Strength, Balance, Courage, and Sanity), els Castellers are an excellent way of showcasing Catalonia to the world.
Watching closely, or better yet, participating in a performance of Castellers is a
unique and exciting experience. It conveys how the individual joins in the collective struggle to improve in, in the effort to achieve a goal. The solidarity, spirit of cooperation among people of all ages, conditions, and capabilities. All under one common goal, a group that breathes in unison as a single soul.