personalized sneakers

3 Benefits Of Bringing Personalized Sneakers To Exhibitions

For any fashion brand, exhibitions are a great way to make a statement and tell the world how unique you are. However, beyond the display of your items, you need to ask yourself the question: why would anyone want to be interested in my display? For a sneaker maker, the question remains the same. Over time, we have discovered that the answer to this important question lies in how personalized your sneakers are. In case you’re wondering how, we would be highlighting below some of the benefits of bringing personalized sneakers to exhibitions instead of generic ones.


You’re giving people exactly what they want

The sooner you realize this, the better for your brand. And this is the fact that a bulk of the people out there want to design their own sneakers. They do not want the same sneaker they’d find on the regular John Doe. It is basic human instinct to want to be different from others. As a sneaker brand, personalized sneakers at exhibitions bring you closer to your potential customers. This is for the simple reason that they can relate to them better, wanting you to make their own sneaker designs for them.


More Income

Generally, personalized sneakers are usually more expensive than the generic ones. Because you’re making sneakers just for them, clients understand that they need to pay more than what generic sneakers would cost. Exhibiting these samples at events give you a higher leverage at boosting your income. If you charged a certain amount for generic sneakers, personalized can give you the chance up to 50% or more, depending on your customer and the level of customization you’re doing.


Build loyalty over time

Assume that an individual has been looking for a certain type of sneaker design for a long while but have been unable to find it. And then at an event where you’re exhibiting, they come across a sample of just what they want. Should you be able to provide them with an exact design of what they want, you can be sure that you’ve gained their loyalty over a period of time.

It doesn’t end here. Now, nothing beats word-of-mouth marketing. When people can testify to other people that your personalized sneakers are really good. From here you can create a chain of loyal customers as well.


There are many other benefits of exhibiting personalized sneakers at events and displays, but these three really stand out and their effects can be easily noticed when the strategy is properly implemented.



original business presents

6 Original Business Presents That Will Help Increase Your Sales

There are several ways to increase your business sales. While most of them are apparent, a few are quite subtle. An example of these are original business presents. These unique gifts that you give your customers and clients can contribute to the growth of your business more than you could imagine. Here are some suggestions that we have for original presents you can give out at any time of the yea.


Water Bottles

Nobody can do without drinking water in a day. Including your customers of course. With this in mind, water bottles can serve as a way of keeping you in the minds of customers, especially when they use the gift. Compared to other gifts, water bottles are original business presents because you’re sure that the recipients would use them.

Gift Cards

Would you like to give your customers the chance to choose the kind of original business present they want? You can achieve that by giving them gift cards. It could be a gift card for purchasing items on Amazon or eBay. Or better still, give your customers a gift card to shopping from your own business if yours is one that sells multichoice and interesting products.

Personalized shoes from

People love personalized shoes, especially millennials. Your business can key into this by gifting its customers with personalized shoes and make it an original business present. A great place to get this would be from make your business stand out by making your customers stand out.

Exclusive Dinners

Is there a new restaurant opening in town? Reserving seats for them can be a cool gesture that they’d never forget. (You can do well to ensure that the restaurant makes good food). You don’t want to be the bringer of a bad experience.

If you don’t have a very big budget, you don’t always have to arrange a dinner as an original business present. Alternatively, you could send in some small lunch orders. The kind that everyone loves. The kind that your customers will love too.

An outdoor event

What better way to show your customers appreciation than bringing them together with a well-organized party. It could be a party or a picnic. You decide which fits with your organization’s customers – if it should be stripped down or not.

A beautiful notebook

Notebooks are another set of gift items that be considered original business presents if it is well done. A beautiful looking notebook that is pleasing on the eye will leave customers not choice than to fall in love with it. And ultimately use it. Which also means it will keep you in their mind anytime they need a product or service that you offer.


While you don’t want to overdo it, original business presents are potential gate openers to the doors of your business sales. Decide which one you think is best and start making your customers happy today and see the impact on your brand as well.




corporate presents

Gifting your customers corporate presents for Christmas

Christmas is just around the corner and because it is that time of the year when everyone is practically giving gifts to one person of the other, you’re also faced with the huge task of giving gifts. Only that this time, you’re tasked with giving corporate presents. In case you don’t know already, corporate presents are delivered in a different kind of way and like some of your business decisions, require a level of thought. However, we’re making that decision much easier in this article.

How To Choose A Corporate Present

Here are some things to consider when choosing which corporate presents to give your customers during Christmas.

Forget marketing for a minute

Because you’re sending corporate presents doesn’t mean you have to be all marketing in your delivery. This is one of those times of the year when you can actually be a person, rather than a brand. You don’t want to send in branded items as gifts. You don’t want your presents having your logo all over them. Let your customers feel you like a real individual who is gifting them a Christmas present.

Be Memorable

The best gifts are those we can see and remember for a long while, regardless of their price. Your corporate present should be one that your customers see and be able to connect it to you every single time. Even if you’re not seeking brand resonance in that moment, you’d be getting it regardless. For the simple reason that your corporate present was more than a corporate present. It was a memorable gift.

Deliver a befitting gift

Remember we said, giving corporate gifts could be a daunting task when it comes to its decision making. Now, to make the process much easier, consider the reputation of your brand when choosing a gift. If you’re a luxury brand, it would be totally off to give your customers a gift that is below par – a low quality good. It is reasonable to give gifts according to your pockets but be sure that it is really according to your pocket. Remember that the customers didn’t ask you for gifts. It is you appreciating them for patronizing  you throughout the year.


Some Cool Ideas For Choosing A Corporate Present

There are several methods to adopt in delivering your corporate presents. Some ideas we find interesting are listed below:

  • A charitable event is one you can organize as a collective gift you can give your clients, allowing them to meet and interact with each other.
  • Gift baskets also allow you to give different gifts, especially when you’re spoilt for choice. Mixing them up can make the job a lot easier.
  • Unique clothing and shoes allow you to do something different. Because in truth, no one really expects you to give them a show as a corporate present. But it’s a perfect chance to surprise.

There are so many interesting ideas for giving your clients corporate presents for Christmas but these are some tips that we consider really cool. Adopting them may be just what you need to stand out this Christmas.

corporate sneakers

How HGM And IBIS Hotels succeed thanks to corporate sneakers

How HGM And IBIS Hotels Succeed Thanks To Corporate Sneakers

Unlike other official settings, hotels are organizations where the staff are always on their toes as mobility is key to getting the job done. This means that footwear like heels may be uncomfortable and serve as an hindrance to people doing their work. The answer to this, especially for HGM and IBIS hotels, lies in the use of corporate sneakers.

Here are some reasons why corporate sneakers are important to organizations like this.

Corporate sneakers are safer

With high heels and other type of shoes, it easy to trip or fall in an hotel. As it is, injuries from these falls contribute to majority of the injuries suffered by people in service employment. A simple way to reduce this is through corporate sneakers which are flat and comfortable and allows easy movement for anybody wearing them.

Boosts work performance

The role of shoes in carrying out the day-to-day activities in an hotel, or any organization for that matter, cannot be overemphasized. Wearing comfortable shoes like corporate sneakers ensure that your hotel staff perform better at their job. It takes them off the usual concentration on their feet that comes with wearing shoes that stress them.

Simple, yet professional

How you present your staff to your hotel customers matters a lot. Asides from their service delivery, their professional outlook says a lot about your hotel as a brand. Corporate sneakers offer you the chance to give your staff comfort without compromising on their professionalism. This is because customers are able to form opinions quickly from the slightest of things. You also want to keep in mind that a bunch of your customers come from online booking sites, where they go back to leave reviews after staying at the hotel.

To ensure that your staff aren’t the reason they would be leaving negative reviews, you should consider making corporate sneakers a thing at your hotel.



Surprised boss looking at gift from colleague while working on laptop. Cheerful Indian secretary giving big Christmas gift to coworker congratulating him. Unexpected gift concept

Great Brands take a stand for customization

It is increasingly common that fashion firms, whether prêt-à-porter or haute couture, offer the possibility of customizing some of their products as an extra service for their clients.



Surprised boss looking at gift from colleague while working on laptop. Cheerful Indian secretary giving big Christmas gift to coworker congratulating him. Unexpected gift concept


Corporate gifts are much more than the ones we give to our friends or relatives. Corporate gifts are meant to, congratulate the recipients, as well as to improve the brand image of the company that delivers them.


brand word in vintage letterpress wood type in a drawer of antique apothecary cabinet

Customization, a promising trend

Customization is a promising trend. In fashion, the DIY concept (Do It Yourself) is booming. The trendiest is to customize all kinds of clothes to turn them into something unique, original and exclusive.


Businessman holding a gift or box of chocolates


After the great success and warm welcome of the IBTM WORLD 2017 in Barcelona this 27th and 28th June BrandYourShoes will be exhibiting for first time in Olympia London at the Meetings Show.


Sneakers - Foto Albert 1

How to use our sneakers – part 2

Do you already know how to use our shoes? Continue reading and we will surprise you. If you lost the first part here you can read it.

We’ll see the creativity as far as it can go.



3 times on the Top: where success is taught

To succeed you need business acumen, but the study shouldn’t be ignored. In Navarra success is taught in class, IESE has been ranked as 1st in the world for 3 years in a row for its Executive Education Program.