Branding 1

A focus on Branding

Branding is using the name of your brand in order to promote your products or services. But, why is branding so important for companies?

First of all, branding is something that goes way beyond a logo or a graphic element. The picture businesses want to sketch when you see their brand isn’t only thinking about the company itself. Their goal is to make you think of everything in the firm, from the social media experience to the logo to the customer care etc.

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Starck - Juicy Alessi - Design or art

Inside the change: art or design?

Reflections on how everyday life is filled by a so simple as articulate concept as design.

Speaking of design, you can splurge on different images, a more artistic and futuristic, a more sophisticated and detailed, or the one dictated by numbers and calculations that support a building.

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KLM_blog

KLM goes branded!

KLM Dutch Airlines is one of the most prestigious airlines in Europe, the national company of the Netherlands. From the dutch acronym “Koninklijke Luchtvaart Maatschappij”, in english as “Royal Airline Company”.

Some curiosity related: KLM was founded on October 7, 1919 by Albert Plesman and is currently the oldest company to operate under the same name.
The first flight takes place on May 17, 1920, from London to Amsterdam and carries two British journalists and some newspapers.

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